Laaffic Shines Bright at SBC Summit 2025, Leading the New Wave in Marketing with AI Traffic
On September 16, local Lisbon time, the 2025 SBC Summit, known as the premier global event in the lottery industry, grandly opened its doors. The event gathered nearly 30,000 industry players from around the world, including lottery, iGaming, esports, game creators, and service providers, covering an exhibition space of 120,000 square meters.
Laaffic, a leader in the global SMS and voice marketing field, was once again invited to participate. At the event, they showcased their SMS and voice product capabilities and introduced their new AI Traffic product, earning recognition and trust from global industry leaders, partners, and clients. This significantly demonstrated Laaffic's product strength, technological innovation, and industry insight in the SMS and voice marketing arena.
In the digital age, SMS and voice have deeply integrated into user scenarios for gaming companies, such as account logins, message notifications, and marketing promotions, becoming an indispensable daily communication tool between gaming companies and users. However, as user growth in gaming reaches its peak, companies face increasing marketing anxiety. Improving marketing effectiveness is a key focus for gaming companies and a driving force for Laaffic's dedication to the gaming industry.
Empowered by Product Strength, SMS and Voice Marketing is Red Hot
With nearly 20 years of successful SMS marketing experience, Laaffic has launched several marketing products, including Two-way SMS, Post-call SMS, and AI voice, helping companies achieve precise reach and efficient conversion.
Two-way SMS breaks down communication barriers between users and companies, allowing users to directly reply and inquire via SMS, forming an interactive "question and answer" process that significantly boosts operational efficiency. Companies can then screen valuable customers based on feedback and plan the next marketing strategy, simplifying the user conversion path and enhancing marketing granularity and precision.
One of Laaffic's gaming clients overcame stagnant user growth using Laaffic's Two-way SMS product, achieving remarkable success in attracting new users for new games and activities, with a significant reduction in lead costs and a 205%+ increase in user engagement.
The Post-call SMS product combines "voice mass calling" and "SMS mass sending," allowing companies to send marketing audio to target audiences via voice calls and follow up with SMS for secondary marketing reminders. This filters out invalid numbers and greatly improves conversion rates and participation.
A gaming client in the Philippines using the Post-call SMS product achieved a 5% customer recall rate, with a recall cost as low as $0.7 per customer and an impressive ROI of 383%.
Additionally, Laaffic's continuous AI capability upgrades have made AI voice a "star" marketing product recently. The fully self-developed intelligent AI can accurately understand user intent, rivaling human conversation. Professional scriptwriters offer free customization, perfectly replicating real dialogue processes and guiding customers to accurate responses. Text can be converted to voice with realistic tone, pitch, and ambient sound, effectively reducing labor costs. A gaming client reported a 30%+ increase in efficiency after applying the AI voice product.
AI + Traffic: Embracing Infinite Possibilities in Game Marketing
The AI Traffic product is a mobile media traffic platform based on the global carrier ecosystem, supporting CPI and CPA cooperation models.
Built on the Google TensorFlow framework, it uses AI long short-term memory (LSTM) networks to systematically construct a POI model centered on user interests, quickly identifying target audiences that match clients. With automated material AI expansion and iteration, it conducts theme-based material comparison tests and intelligently produces new materials, achieving multi-use images and video adaptation to multiple sizes, thus expanding advertising resources faster.
Moreover, the AI Traffic product has ample traffic reserves, covering multiple countries worldwide, and dynamically establishes a blacklist traffic mechanism to prevent client ad budget losses. As a new generation of traffic representative, AI Traffic optimizes marketing processes automatically, providing gaming companies with more intelligent, efficient, and precise traffic management and conversion solutions, successfully validated in numerous industry client projects.
At this SBC Summit, Laaffic's AI Traffic product made its global debut, attracting significant attention from gaming companies through its perfect blend of AI and product capabilities.
Labubu "Big" Giveaway: Unlimited Trendiness
To give back to its clients and partners, Laaffic's lucky draw event returned. Attendees had the chance to win generous prizes, including the iPhone 16, limited edition Labubu art collectibles, and Laaffic Glacier Speakers, receiving enthusiastic responses from the crowd. The inclusion of Labubu elevated the event atmosphere to new heights.
Many stopped by for a chance to take a photo with Labubu, with some even joking about taking it home, greatly enhancing booth interaction and increasing attendees' sense of gain. The six lucky winners selected by Laaffic were left with joyful and wonderful smiles. Those not favored by luck need not worry, as Laaffic will continue to create and share this joy, looking forward to meeting new and old friends again.
To reach great heights, one must start from the ground; to travel far, one must begin nearby. In the future, Laaffic will continue to root itself in the gaming industry, dedicating itself to technological innovation and service optimization, providing global gaming clients with superior marketing solutions.
Laaffic, a leader in the global SMS and voice marketing field, was once again invited to participate. At the event, they showcased their SMS and voice product capabilities and introduced their new AI Traffic product, earning recognition and trust from global industry leaders, partners, and clients. This significantly demonstrated Laaffic's product strength, technological innovation, and industry insight in the SMS and voice marketing arena.
In the digital age, SMS and voice have deeply integrated into user scenarios for gaming companies, such as account logins, message notifications, and marketing promotions, becoming an indispensable daily communication tool between gaming companies and users. However, as user growth in gaming reaches its peak, companies face increasing marketing anxiety. Improving marketing effectiveness is a key focus for gaming companies and a driving force for Laaffic's dedication to the gaming industry.
Empowered by Product Strength, SMS and Voice Marketing is Red Hot
With nearly 20 years of successful SMS marketing experience, Laaffic has launched several marketing products, including Two-way SMS, Post-call SMS, and AI voice, helping companies achieve precise reach and efficient conversion.
Two-way SMS breaks down communication barriers between users and companies, allowing users to directly reply and inquire via SMS, forming an interactive "question and answer" process that significantly boosts operational efficiency. Companies can then screen valuable customers based on feedback and plan the next marketing strategy, simplifying the user conversion path and enhancing marketing granularity and precision.
One of Laaffic's gaming clients overcame stagnant user growth using Laaffic's Two-way SMS product, achieving remarkable success in attracting new users for new games and activities, with a significant reduction in lead costs and a 205%+ increase in user engagement.
The Post-call SMS product combines "voice mass calling" and "SMS mass sending," allowing companies to send marketing audio to target audiences via voice calls and follow up with SMS for secondary marketing reminders. This filters out invalid numbers and greatly improves conversion rates and participation.
A gaming client in the Philippines using the Post-call SMS product achieved a 5% customer recall rate, with a recall cost as low as $0.7 per customer and an impressive ROI of 383%.
Additionally, Laaffic's continuous AI capability upgrades have made AI voice a "star" marketing product recently. The fully self-developed intelligent AI can accurately understand user intent, rivaling human conversation. Professional scriptwriters offer free customization, perfectly replicating real dialogue processes and guiding customers to accurate responses. Text can be converted to voice with realistic tone, pitch, and ambient sound, effectively reducing labor costs. A gaming client reported a 30%+ increase in efficiency after applying the AI voice product.
AI + Traffic: Embracing Infinite Possibilities in Game Marketing
The AI Traffic product is a mobile media traffic platform based on the global carrier ecosystem, supporting CPI and CPA cooperation models.
Built on the Google TensorFlow framework, it uses AI long short-term memory (LSTM) networks to systematically construct a POI model centered on user interests, quickly identifying target audiences that match clients. With automated material AI expansion and iteration, it conducts theme-based material comparison tests and intelligently produces new materials, achieving multi-use images and video adaptation to multiple sizes, thus expanding advertising resources faster.
Moreover, the AI Traffic product has ample traffic reserves, covering multiple countries worldwide, and dynamically establishes a blacklist traffic mechanism to prevent client ad budget losses. As a new generation of traffic representative, AI Traffic optimizes marketing processes automatically, providing gaming companies with more intelligent, efficient, and precise traffic management and conversion solutions, successfully validated in numerous industry client projects.
At this SBC Summit, Laaffic's AI Traffic product made its global debut, attracting significant attention from gaming companies through its perfect blend of AI and product capabilities.
Labubu "Big" Giveaway: Unlimited Trendiness
To give back to its clients and partners, Laaffic's lucky draw event returned. Attendees had the chance to win generous prizes, including the iPhone 16, limited edition Labubu art collectibles, and Laaffic Glacier Speakers, receiving enthusiastic responses from the crowd. The inclusion of Labubu elevated the event atmosphere to new heights.
Many stopped by for a chance to take a photo with Labubu, with some even joking about taking it home, greatly enhancing booth interaction and increasing attendees' sense of gain. The six lucky winners selected by Laaffic were left with joyful and wonderful smiles. Those not favored by luck need not worry, as Laaffic will continue to create and share this joy, looking forward to meeting new and old friends again.
To reach great heights, one must start from the ground; to travel far, one must begin nearby. In the future, Laaffic will continue to root itself in the gaming industry, dedicating itself to technological innovation and service optimization, providing global gaming clients with superior marketing solutions.
