On March 12, the globally renowned gaming industry exhibition, SiGMA Africa 2025, successfully concluded in Cape Town, South Africa. This year's event focused on technological innovations and business opportunities in the African lottery and gaming markets, attracting over 2,500 attendees, 550 operators, more than 100 exhibitors, and 150 industry leaders and speakers from around the world, making it one of the most influential industry gatherings on the African continent.
As a leader in global SMS and voice services, Laaffic was invited to participate, showcasing its "Integrated SMS and Voice Marketing Solutions," which added significant value to the exhibition and helped industry professionals expand their marketing horizons and boundaries.
The African Gaming Market: A New Frontier in the Digital Wave In Africa, there is a long-standing spirit and tradition of gaming. A survey on African public opinion shows that approximately 75% of the population has gambled at least once in their lifetime. Moreover, more than half of the respondents describe gaming as "an exciting pastime." Their typical preferences include lotteries focused on sports such as football, rugby, golf, cricket, running, and horse racing. Additionally, bingo is also very popular among Africans.
With the advancement of digital technology and the increasing prevalence of local mobile payment tools, Africa's population remains predominantly young, with a strong demand for digital entertainment. At the same time, countries like South Africa and Kenya have relaxed their gaming policies, leading to potential explosive growth in the African gaming market.
According to Mordor Intelligence, the African gaming market is expected to reach $2.39 billion by 2025 and is projected to achieve $4.14 billion by 2030, with a compound annual growth rate of approximately 11.62%.
However, the African market also faces challenges such as immature market mechanisms, difficulties for international players to enter, and the need to cultivate customer bases. In response, Laaffic has launched an integrated SMS and voice marketing solution, offering the most extensive, accepted, and cost-effective communication marketing approach to help global gaming companies seize the African market opportunity and enhance user conversion and retention rates.
Laaffic's Marketing Solutions: Revitalizing New and Existing Customers through SMS and Voice With 17 years of accumulated experience, Laaffic boasts extensive global direct connection resources, with marketing products covering 220 countries and regions, serving 5,000 industry clients. Particularly in regions such as Latin America, Southeast Asia, the Middle East, and Africa, Laaffic holds industry-leading resource and price advantages.
At the exhibition, Laaffic showcased its integrated SMS and voice marketing solutions for scenarios such as marketing, verification, and customer service. These include "Group Call + Post-call SMS," "SMS + Voice + WhatsApp OTP," and "AI Group Call + Call Center."
Among these, the "Group Call + Post-call SMS" solution is recommended for business marketing scenarios, where group calling is used for bulk marketing followed by an immediate post-call SMS to significantly increase open rates and ensure effective message delivery. This solution has garnered widespread attention from industry clients and has been successfully validated in regions like Latin America and Southeast Asia, with plans for large-scale replication in the African market.
For instance, a gaming client in Brazil using Laaffic's "Group Call + Post-call SMS" solution achieved success in new customer acquisition and old customer reactivation: the cost per acquisition was as low as $4, with a new customer conversion rate of 20% and a 41% increase in old customer activity. An Indonesian gaming client using the group call marketing product achieved a 15% customer reactivation rate, with a cost of only $0.1 per reactivated customer. A Philippine gaming client using the "Group Call + Post-call SMS" marketing solution achieved a 5% customer reactivation rate, with a cost per reactivated customer as low as $0.7 and an impressive return on investment of 383%.
As a significant global gaming market, Africa continues to attract the attention of numerous enterprises. Laaffic will continue to increase its localization efforts, expand and deepen cooperation with local operators, and provide higher quality and cost-effective communication marketing services to help gaming companies easily reach users and achieve market success.
