On February 26, 2025, the global iGaming and Online Sports Betting (OSB) industry event, SBC Summit Rio, concluded successfully at the Rio de Janeiro Exhibition Center in Brazil. This year's exhibition attracted over 300 exhibitors and more than 18,000 professional attendees from over 60 countries, focusing on core topics such as payment technology compliance, user growth strategies, and emerging market expansion.
As a leading global SMS and voice service provider, Laaffic showcased its "OSB Industry Marketing Solutions," demonstrating innovative practices in efficient user reach and precise marketing to the Latin American and global markets through OSB industry analysis, solution demonstrations, case studies, and interactive raffles.
In recent years, despite the global economic slowdown, the OSB market has shown impressive growth. Data indicates that the OSB market size will reach $50 billion in 2024, a 14.72% increase from $43.5 billion in 2023, with a total user base of approximately 144 million, a 12.5% year-on-year growth.
Brazil, as one of the most coveted OSB markets globally, is projected to achieve industry revenue of $850 million in 2025, with the Latin American market expected to surpass $7 billion. As early as 2023, Brazil's OSB users ranked twelfth globally, with approximately 1.92 million users and a penetration rate of 0.9%, indicating significant growth potential.
In the face of such rapid development, how to seize the global market first is a challenge for the OSB industry chain. Laaffic provides a top-notch answer—SMS and voice.
Firstly, compared to other marketing methods, SMS and voice marketing have the broadest user coverage, reaching approximately 70.5% of the global population; internet users account for about 67.9%, and social media users only 63.9%. Secondly, SMS marketing boasts an astonishing open rate of 98%, with 91% of customers preferring to receive commercial SMS.
Finally, as an instant communication tool, SMS and voice have an equally impressive reach rate, with the strong reminder function of voice ensuring that your advertising message reaches customers without delay, with over 60% of customers reading it within 5 minutes. These strong performances undoubtedly demonstrate extraordinary appeal for the rapidly iterating OSB industry.
Laaffic's core team has been deeply involved in the communications field for over 17 years, accumulating rich global direct connection resources, covering 220 countries and regions, serving 5,000 industry clients. To meet the diverse needs of OSB enterprise clients, Laaffic has timely launched marketing, verification, and service SMS and voice solutions.
For marketing scenarios, Laaffic's Group call + Post-call SMS product solutions can be used. Enterprises can first conduct bulk marketing through Group call, efficiently filtering invalid numbers; for valuable numbers, Post-call SMS can be set to greatly improve conversion rates and participation, saving on ineffective marketing costs.
For verification scenarios, Laaffic offers multi-channel verification methods, including WhatsApp OTP, SMS OTP, and Voice OTP, allowing customers to choose freely, ensuring 100% information delivery, enabling customers to log in and manage OSB accounts quickly and easily.
For service scenarios, Laaffic's AI Group call partners with call center products, allowing AI-generated voice on the platform, followed by AI bulk call marketing according to settings. During this period, customer response keywords can be freely set to trigger manual services, achieving precise marketing.
Based on insights into customer application scenarios, Laaffic's product solutions have won the trust and praise of numerous gaming clients. For example, with the "Group call + Post-call SMS" marketing solution, a gaming client in Brazil achieved success in new customer promotion and old customer recall: the cost per acquisition was as low as $4, with a new customer conversion rate of 20% and a 41% increase in old customer activity.
During the exhibition, Laaffic's interactive business card raffle attracted over 300 participants, with prizes including 1 iPhone 16, 2 AirPods, and 3 Laaffic Glacier Speakers. Hundreds of attendees witnessed the birth of six lucky winners. Ultimately, Renata, a compliance director from the Brazilian brand SEGUROBET, won the grand prize of an iPhone 16.
Sharing is an attitude and a spirit. Laaffic is good at sharing and enjoys sharing. In the upcoming 2025 brand tour, Laaffic plans to host more exciting interactive activities, hoping to share the joy of winning with more customers and partners.
In the future, Laaffic will continue to focus on the OSB industry, further deepening communication product resources and solution capabilities, helping enterprises explore the full lifecycle value of users through customer-side insights, and further promoting industry compliance and healthy progress.
Need help?
Click here and start chatting with us!
