From Feb 26th to 27th, the two-day AWC Dubai 2025 concluded successfully. Known as the "world's premier" affiliate marketing conference, AWC once again brought together marketing experts and industry leaders from around the globe. The event featured over 7,000 attendees, more than 35 speakers, 120+ advertisers, 40+ traffic sources, and 170+ affiliate networks.
As a global leader in SMS and voice services, Laaffic was invited to participate and showcased its "Global SMS and Voice Marketing Solutions," exploring affiliate marketing trends and enjoying the traffic value in the iGaming sector with data providers, marketing service providers, and industry leaders.
Focus on Marketing Innovation, Laaffic's Post-call SMS Captures AttentionWith its extensive coverage, wide acceptance, and cost-effectiveness, SMS and voice have played an indispensable role in enterprise marketing, especially in the iGaming field.
At the exhibition, Laaffic presented several core product solutions, including SMS OTP, SMS marketing, MMS, AI voice, Group Call, and Post-call SMS. Among them, the "Group Call + Post-call SMS" communication marketing solution attracted significant attention. This solution recommends using Group Call for bulk marketing, followed immediately by a Post-call SMS, significantly increasing open rates and ensuring effective information delivery.
For example, a client in the Philippines saw a 5% customer recall rate and a customer recall cost as low as $0.7 using this marketing solution, with an astonishing return on investment of 383%.
Additionally, Laaffic's marketing platform provides multi-dimensional analysis dashboards on sending status, user behavior, conversion effectiveness, and supports API integration with enterprise CRM systems. Full-link data visualization helps clients better understand traffic.
With 17 years of accumulated experience, Laaffic possesses abundant global direct connection resources, covering 220 countries and regions, serving 5,000 industry clients. In regions like Latin America, Southeast Asia, the Middle East, and Africa, Laaffic holds industry-leading resource and price advantages and continues to expand its global direct communication resources.
Building an Ecosystem, Deepening iGaming Industry Partnerships GloballyLaaffic understands that the development of the industry is closely linked to every segment of the supply chain. To better promote the healthy development of the iGaming industry, Laaffic plans to launch the "Ecosystem Development Plan," exploring resource exchanges, joint activities, star promoters, affiliate marketing, and other cooperation methods with more iGaming industry ecosystem partners.
During the exhibition, Laaffic invited the first batch of ecosystem partners to jointly showcase, including traffic, payment, technology, and network partners within the iGaming industry. Customers, based on the trust established through historical cooperation, reached consensus on collaboration with Laaffic's ecosystem on-site.
In the future, Laaffic will continue to deepen its "cooperative coexistence" ecosystem strategy, inviting global partners to jointly build a smarter, more efficient iGaming business ecosystem.
