On December 4th local time, the Asian Traffic Congress AWC 2024 officially kicked off in Bangkok, Thailand. As one of the top conferences in the digital marketing field, AWC 2024 Asia Exhibition attracted over
5,000 attendees, more than
35 speakers, covering over
110 countries,
120+ advertisers,
40+ traffic sources, and 1
70+ affiliate networks.
As a leading company in the SMS marketing field, Laaffic was invited to attend and exhibit at
booth B44, engaging with industry leaders, experts, and practitioners from around the world to exchange the latest marketing trends, strategies, and innovative ideas.
01 SMS and Voice: The New Favorites in Commercial MarketingWith the increasing popularity of mobile internet, SMS and phone calls seem to no longer be the mainstream means of personal communication, replaced by internet communication. However, in the field of commercial marketing, the importance of SMS and voice has been elevated to unprecedented heights.
This is because, in most people's eyes, SMS and phone calls usually carry the initiator's expectation for a "timely response." Gradually, the behavior that "only important and urgent matters require SMS and phone calls" has become a common understanding, indirectly establishing the commercial value of SMS and voice as one of the most globally covered, accepted, and cost-effective marketing methods.
In fact, Laaffic's core team consists of some of the earliest experts to enter the SMS and voice marketing industry. With 17 years of experience and accumulation, Laaffic now possesses abundant global direct connection channel resources, with marketing products covering
220 countries and regions worldwide, successfully serving
10,000 customers across various industries. Especially in markets such as
Latin America, Southeast Asia, the Middle East, Africa, and Europe, Laaffic has industry-leading resource and price advantages.
In addition to expanding direct connection channel resources, Laaffic is continuously researching and launching new marketing solutions to enhance product competitiveness. For example, in the "
Group call" product, voicemail usually leads to ineffective billing issues, but there has been no good solution in the industry. After product strategy adjustments and months of testing and verification, Laaffic's product team finally achieved intelligent voicemail recognition,
helping customers reduce 20% of ineffective costs. 02 Christmas Season Special: Spend and Get $42,000 Cashback At the AWC Thailand exhibition, the Laaffic team introduced a new marketing solution combining "
Group call + Post-call SMS." Using the Group call, marketing information is conveyed in bulk to target customers; then, for interested customers, precise SMS guidance is sent after the call is hung up. The core is to help customers clear marketing conversion barriers from actual application scenarios, greatly improving marketing efficiency and effectiveness.
According to statistics, after using the Group call + Post-call SMS, a gaming client of Laaffic in the Brazilian market achieved a customer acquisition cost as low as $4, a 20% increase in conversion rate, and a 41% increase in user activity. To help more customers replicate this success, Laaffic has launched a rebate promotion this Christmas season, where spending a certain amount entitles customers to corresponding cash rewards.
For example,
during the promotion period (December 1st - March 31st, 2025), if a single user's monthly spending reaches $350,000, they will receive a 12% discount reward as an S-level customer, amounting to a cashback of $42,000.
"Laaffic SMS Drives Your Brand Forward," with customers being the cornerstone of Laaffic's existence, we always regard the success of our customers as our greatest success. In the future, we will continue to be customer-centric, deeply understanding and discovering customer needs, enhancing the accumulation of global premium SMS and voice channel resources, and developing marketing product solutions that better fit actual business pain points, achieving mutual success.
