From September 24th to 26th, one of the most anticipated events in the sports betting industry, the SBC Summit 2024, officially commenced in Lisbon, Portugal. As an expert in SMS marketing for the sports betting industry, Laaffic was invited to participate and showcased at booth C318.
According to official statistics, the SBC Summit 2024 covers an exhibition area of over 100,000 square meters, gathering more than 450 speakers from around the world and 25,000 industry professionals. Among them is Laaffic's global customer success team. Making a grand appearance in Lisbon, they aim to help sports betting industry clients unlock the secrets of SMS marketing and experience the charm of in-depth face-to-face communication.
Laaffic's SMS Marketing: Empowering Industry Growth As the sports betting industry continues to develop and mature, more and more companies are obtaining sports betting operation licenses. The plethora of sports projects and betting companies has provided sports betting users with unprecedented choices.
According to third-party data, the market size of online sports betting reached $43.5 billion in 2023. In 2024, it is expected to exceed $50 billion, with an astonishing growth rate of 14.72%. Such strong growth momentum will undoubtedly encourage more entrepreneurs to enter the market.
However, more challenging than the intensified market competition is the user side. Research shows that most sports betting users generally have high loyalty, tending to choose the sports betting platforms and events they are familiar with. Therefore, the biggest pain point for sports betting companies in business expansion, especially for latecomers, is how to make more users see and choose them.
As an expert in SMS marketing for the sports betting industry, Laaffic has extensive marketing promotion experience. Based on in-depth exploration of the SMS industry and accumulated experience with hundreds of sports betting industry clients, Laaffic can ensure the successful delivery of marketing content to the greatest extent, maintaining high delivery and conversion rates. It has now grown to be one of the most knowledgeable marketing companies in the gaming industry. According to Laaffic's data, the customer acquisition cost for Laaffic's SMS marketing is as low as $4.
In an environment flooded with various AI service tools, Laaffic remains true to its original intention, insisting on providing high-quality services that respond to customer needs within 60 seconds. Currently, Laaffic's expert service team has expanded to over 500 people, with direct communication resources spanning 220 countries and regions worldwide.
Surrounding Gifts Ignite Enthusiasm at the Event The over 10,000-square-meter SBC exhibition site is bustling with people and activity.
At Laaffic's booth, adhering to the belief of "helping customers solve problems and create more value," the global customer success team warmly welcomes customers and partners, introducing SMS, voice, and SMS OTP products, and exploring potential cooperation opportunities together.
"We hope every customer who visits our booth gains something valuable," says Anthony, Laaffic's Sales Director, explaining the original intention of Laaffic's appearance at the SBC industry summit.
The "gain" refers to two aspects: on one hand, it is hoped that Laaffic's solid product capabilities and industry insights can bring effective inspiration for solving customer problems; on the other hand, it is very "tangible."
Laaffic has prepared thousands of surrounding gifts for every customer and partner visiting the site, including power bank gift boxes, branded jackets, trendy sports bottles, baseball caps, custom branded socks, "slot machine" keychains, eco-friendly canvas bags, and more. The large area of pink surroundings, both aesthetically pleasing and practical, greatly ignited everyone's enthusiasm.
Especially the "slot machine" keychain, with its exquisite miniature craftsmanship, flexibly presents a "slot machine" while integrating Laaffic's brand and product information, making it hard for everyone to put it down.
In Lisbon, Laaffic not only showcased the product strength expected of the "SiGMA 2024 Best Marketing Solution Provider" to global partners but also demonstrated the service attitude and professionalism expected of an "expert in SMS marketing for the sports betting industry," laying a beautiful and light-hearted prelude for future cooperation.
Next stop, see you in the USA!
