On September 5th-6th, Affiliate World Budapest 2024 (AWE 2024) grandly opened in Budapest. The event gathered over 7,500 attendees from 110+ countries, 160+ advertisers, 60+ traffic sources, and 180+ affiliate networks. As an iGaming SMS marketing expert, Laaffic was invited to participate and showcased at booth C88.
SMS as the Foundation, Mutual Benefit and Win-WinSMS is the cornerstone of Laaffic. As early as 15 years ago, before the widespread adoption of the internet and mobile internet, Laaffic's core team recognized the immense value of SMS in the business sector. They pioneered the global SMS marketing market and have remained steadfast ever since. This unwavering commitment over the years has allowed the new brand Laaffic to quickly establish a significant presence in the SMS marketing field upon its launch, earning the recognition of numerous customers.
At this AWE 2024 exhibition, Laaffic creatively materialized SMS—two giant SMS dialogue boxes stood tall at both ends of the booth, forming the foundation of the exhibit. This "dialogue box" not only externalizes Laaffic's SMS business but also symbolizes communication and understanding.
Laaffic hopes the booth serves as a bridge for achieving mutual understanding, bringing closer relationships with global customers and partners, fostering higher levels of cooperation, and achieving win-win outcomes.
This creative concept was validated on the first day of the exhibition. "I saw Laaffic's booth from afar; its design reminded me of SMS, which is exactly the resource I was looking for. It's fantastic," said a new customer from Europe.
During the exhibition, both new and old friends visited Laaffic's booth, engaging in delightful conversations and discussing development. Laaffic also prepared a plethora of exquisite peripheral gifts, distributed in a fun game format, which were highly popular and well-received.
SMS Marketing, Immediate ResultsWith the advent of the internet and mobile internet era, why still choose SMS marketing—a seemingly traditional marketing method? Every Laaffic customer initially faced this existential question but ultimately chose Laaffic SMS marketing.
This is because tradition signifies sedimentation and accumulation. Over nearly forty years of development, SMS has garnered a broader user base, stronger acceptance and open rates, lower marketing costs, and better marketing results.
More importantly, compared to other marketing methods, SMS marketing yields immediate results. Target customers are attracted the moment they see the advertisement, and the advertising effect can be quickly summarized and reviewed, enabling the rapid initiation of the next marketing campaign. This characteristic of SMS marketing makes it particularly suitable for the fast-paced and fleeting opportunities in the sports betting industry.
Laaffic's brand positioning is precisely as an SMS marketing solution provider specializing in the sports betting industry, offering products including SMS, voice, and SMS OTP.
Based on deep cultivation in the SMS industry and the accumulation of experience with hundreds of sports betting industry clients, Laaffic can ensure the successful release of marketing content to the greatest extent, maintaining high delivery and conversion rates. It has now grown to become one of the marketing companies that best understands the marketing rules of the gaming industry. According to Laaffic's data, the customer acquisition cost of Laaffic SMS marketing is as low as $4.
Returning with Honor, Starting AnewThe excellent market performance of SMS marketing has successfully garnered more accolades for Laaffic. In the SiGMA Asia Awards selection this June, Laaffic stood out among many marketing companies, winning the title of Best Marketing Solution Provider of 2024, thanks to its stronger marketing capabilities, superior customer service, and deeper industry accumulation.
Despite the accolades, Laaffic has not forgotten its roots. The Laaffic team always remembers the creed of "customer first," believing that making customers successful is true success.
In the current environment flooded with various AI service tools, Laaffic remains true to its original intention, insisting on providing high-quality services that respond to customer needs within 60 seconds. Currently, Laaffic's expert service team has expanded to over 500 people, directly connecting communication resources across 220 countries and regions worldwide.
As one of the important events in the affiliate marketing industry, Affiliate World Europe gathers marketing experts, advertisers, agents, and technology providers from around the world. Here, Laaffic's professional team successfully met more global customers and partners, extensively exchanged marketing strategies, technologies, and trends, established business connections, and looked forward to more cooperation opportunities and new sparks in the future.
