SiGMA Asia 2024 concluded successfully on June 5th, after two days of exhibition in Manila, Philippines, marking the debut of the Laaffic brand. With a booth adorned with stunning design, trendy branded gifts, engaging on-site interactive games, and eye-catching foreign models, the Laaffic booth attracted a full house of attendees right from the start of the event.
"I've never seen such a powerhouse in SMS marketing," remarked Jason, a Taiwanese client, after visiting the Laaffic booth at the exhibition. Upon delving deeper into Laaffic's marketing solutions built around the customer journey, Jason developed a strong sense of identification and trust in the Laaffic brand.
Jason operates a slot game company targeting customers primarily in regions like Latin America and Southeast Asia, including Brazil, Thailand, South Korea, Vietnam, and the Philippines. His company has primarily relied on social media advertising to acquire customers, but costs have remained high. They've also experimented with other SMS services but found the coverage and delivery rates unsatisfactory.
Now, he believes he's found a marketing breakthrough—utilizing Laaffic's integrated iGaming industry marketing solution, which combines SMS, voice, email, and intelligent OTP products.
With a core team boasting over 15 years of global SMS marketing experience, Laaffic not only possesses premium direct communication channel resources covering 220 countries and regions worldwide but also offers professional marketing advice tailored to the customer journey, including awareness, interest, experience, reuse, and recommendation. This advice encompasses marketing and regulatory rules, marketing copy, timing, and more, tailored to different countries. Currently, Laaffic has grown into one of the most knowledgeable SMS marketing companies in the iGaming industry.
Unlike the prevalent ticketing process in the industry, Laaffic's nearly 500 marketing experts are available 24/7 to respond to customer needs within 60 seconds, providing high-quality service. Furthermore, Laaffic pledges to provide only the highest quality communication channels to maximize customer marketing coverage, delivery rates, and OTP fill rates worldwide.
Taking Brazil as an example, a leading player in the iGaming industry achieved an OTP fill rate of over 85% when using Laaffic's intelligent OTP product as part of its iGaming industry marketing solution.
In fact, SMS has always played a significant role in the iGaming industry, with industry reports stating that over 91% of customers prefer receiving commercial SMS, and over 60% of users will read SMS within 5 minutes. With its massive global SMS user coverage, SMS has enormous commercial potential in customer acquisition, account verification, top-up, reminders, promotions, activation, and other marketing aspects.
In the future, Laaffic will continue to deepen its presence in the iGaming industry, working hand in hand with its clients and partners to achieve greater business success. As of the time of writing, with guidance from Laaffic's global customer success expert team, client Jason has successfully entered the cooperative testing phase.
(The name Jason is a pseudonym) 
