Laaffic at TES Prague 2026: Dual Services in Communication and Account Opening, Empowering the European Market

Prague, Czech Republic — September 25–28, 2026 — TES Prague 2026, a leading affiliate industry event in Europe, successfully concluded in Prague. The event brought together Gaming operators, affiliate networks, media buyers, traffic channels, and technology providers from Europe and beyond to explore how Gaming brands can build more stable and sustainable growth paths amid tightening regulations, shifting platform rules, and rising acquisition costs.

As a global SMS and voice service provider focused on Gaming growth, Laaffic was invited to participate and showcased its services centered on SMS, Voice, and ad account opening. Leveraging its global communication resources and ad account experience, Laaffic engaged in in-depth exchanges with industry partners from Europe, Latin America, and other emerging markets, further strengthening its service value in the European growth landscape.

Focus on Europe: Growth Challenges in a Mature Market

Europe has long been a key market for the global Gaming industry, with mature user spending habits, a deep sports culture, high online entertainment penetration, and a complex yet comprehensive regulatory system. For brands planning to expand in the region, market opportunities and operational challenges coexist.

On one hand, Europe offers a stable user base and high commercial value, with a mature affiliate and performance marketing ecosystem that connects advertisers, media buyers, affiliate platforms, and technology providers in a tight chain. On the other hand, countries differ in advertising regulations, player protection, identity verification, payment compliance, and marketing content, requiring brands to pay close attention to localization rules and risk control when expanding across regions.
 

Meanwhile, mainstream ad platforms continue to tighten their controls. Facebook and other platforms are increasingly strict with ad account reviews, and account bans, campaign interruptions, and rising costs have become common pain points. Many Gaming clients are no longer only asking "how to get more traffic," but rather how to improve acquisition stability under compliance, reduce campaign uncertainty, and enhance response efficiency at key touchpoints such as registration, deposits, campaign participation, and reactivation.

SMS + Voice: A High-Reach Communication Engine Covering the Full User Lifecycle

In the European market, SMS and voice remain among the most direct, stable, and widely reaching user touchpoints. From OTP verification, account notifications, deposit reminders, and campaign pushes, to dormant user reactivation and high-value user follow-ups, communication reaches every critical node of the user lifecycle.

Laaffic offers a diverse product matrix to global clients, including bulk SMS, marketing SMS, AI voice broadcasting, post-call SMS, and RCS, helping businesses build more flexible user communication paths at different stages. Among them, AI voice broadcasting combined with post-call SMS can significantly improve response efficiency in scenarios such as event reminders, user reactivation, and member activation. Cloud call center and multi-channel messaging capabilities further connect reach, service, and conversion, forming a more complete user operation loop.
 

For Gaming companies expanding in Europe, a stable communication infrastructure not only affects reach rates but also directly impacts user experience, conversion efficiency, and brand trust.

Ad Account Opening: Making European Campaign Launches More Efficient and Stable

At TES Prague 2026, Laaffic highlighted its ad account opening services. For Gaming brands, platforms like Meta remain core channels for expanding in Europe and acquiring new players. However, the account opening process itself is often more complex than expected — from business entity qualification review, BM and Page configuration, to account limits and risk control verification. Each step can affect launch efficiency, and differences in platform rules across markets further amplify these uncertainties.
 

Laaffic's ad account opening services address the launch needs of Gaming clients, providing a one-stop service from account opening, BM and Page support, to budget top-ups, helping clients complete account preparation faster and reducing uncertainty at the launch stage. Laaffic provides high-trust enterprise ad accounts with whitelisted spending limits and free account replacement if banned, ensuring uninterrupted campaigns. It also supports multi-currency settlement with transparent exchange rates and no hidden fees. Compared to traditional "farm account" models, Laaffic enterprise accounts offer significant advantages in campaign stability and account security.
 

For Gaming brands planning to launch ad campaigns in Europe, account opening is the first and most fundamental step to ensure smooth subsequent acquisition.

On-Site Exchange: In-Depth Communication Around Real Client Needs

During the event, Laaffic held face-to-face discussions with teams from the Czech Republic, Germany, the UK, Poland, and other European countries, as well as other regions worldwide. Many clients noted that the European Gaming marketing environment is shifting from "traffic acquisition" to "full-funnel efficiency competition" — whether ads can launch smoothly, accounts can run stably, and whether players can be reached in time to drive registration and retention are the real keys to growth quality.

Laaffic shared its solution capabilities centered on SMS/Voice communication and ad account opening, and further understood the real needs of clients in different markets regarding compliant account opening, communication reach, and conversion follow-up. These exchanges not only deepened clients' understanding of Laaffic's service capabilities but also provided valuable references for future service optimization closer to local markets.

Conclusion

TES Prague 2026 has come to a close, but the growth competition in Europe continues. Facing more complex platform rules, higher user operation requirements, and a fiercer acquisition environment, Gaming brands need more professional and stable service support. In the future, Laaffic will continue to focus on European and global Gaming scenarios, optimizing SMS/Voice communication and ad account opening services to help clients reach players more efficiently, launch campaigns stably, and steadily expand growth opportunities in different markets.

About Laaffic

Headquartered in Singapore, Laaffic has over 20 years of communication marketing experience. The company focuses on providing SMS, voice, cloud call center, AI voice broadcasting, and other communication solutions for the Gaming industry, with monthly SMS volume reaching 2 billion and serving over 5,000 clients globally. With outstanding product strength and client practices, Laaffic has been honored with SiGMA's "Best Marketing Solutions Provider" award for two consecutive years in 2024 and 2025.
 

The company has also obtained four ISO international certifications: ISO 9001, ISO 27701, ISO 20000, and ISO 27001, achieving global leading standards in quality management, privacy protection, IT service management, and information security.