Dubai, September 16, 2026 — Laaffic, a globally leading SMS and voice service provider, announced the official opening of its Dubai office. This is another regional office established by Laaffic following Latvia, Cyprus, Armenia, and the Philippines, marking a new stage in the company's strategic layout in the Middle East market.
At the opening ceremony, Laaffic invited dozens of local partners, industry clients, and media representatives to witness the moment. The opening of the Dubai office will significantly enhance Laaffic's localized service capabilities in the Middle East, providing local clients with faster technical support and operational response.
Deepening Presence in the Middle East, Strengthening Local Service Capabilities
Dubai, as the digital economy hub and commercial center of the Middle East, has a mature industrial ecosystem and a rapidly growing user base. In recent years, internet penetration in the Middle East has continued to rise, with strong demand for mobile payments and online entertainment consumption, bringing broad growth space for the Gaming and digital entertainment industries. The establishment of Laaffic's Dubai office aims to better serve clients in the local and surrounding markets, providing SMS, voice, and RCS communication solutions that better fit local needs.
The head of Laaffic's Dubai operations said: "The launch of the Dubai office is an important step in Laaffic's global strategic layout. We not only hope to provide local clients with more efficient and stable communication services, but also, through our localized team, deeply understand clients' business scenarios and provide solutions that truly 'understand the market'."
Localized Team with Global Resource Synergy
Leveraging the company's direct carrier network covering over 200 countries and regions, the Dubai team can provide local clients with a full range of communication products, including AI voice broadcasting, post-call SMS, RCS, and OTP verification services. Whether for user registration verification, marketing campaign notifications, dormant user reactivation, or high-value client follow-ups, Laaffic can provide stable and scalable communication support. At the same time, the Dubai team will work closely with the Singapore headquarters and other regional offices worldwide to ensure clients receive consistent, high-quality service across different markets.
At the event, multiple partners recognized Laaffic's layout in the Middle East. They believe that the stability and localization capabilities of communication services are directly related to business user conversion and operational efficiency, and Laaffic's local team will help clients respond to market changes more efficiently.
The opening of the Dubai office is another practice of Laaffic deepening regional markets and staying close to client needs. In the future, the company will continue to expand its global layout, join hands with more partners, and jointly promote the continuous upgrading of industry communication capabilities.
About Laaffic
Laaffic is headquartered in Singapore with over 20 years of communication marketing experience. The company focuses on providing communication solutions for the Gaming industry, including SMS, voice, cloud call center, and AI voice broadcasting, with monthly SMS volume reaching 2 billion and serving over 5,000 clients globally. With outstanding product strength and client practices, Laaffic has been awarded SiGMA's "Best Marketing Solutions Provider" for two consecutive years in 2024 and 2025.
The company has obtained multiple international certifications including ISO 27001 and ISO 27701, ensuring that its management systems in quality management, privacy protection, IT service management, and information security meet the highest global standards. To date, Laaffic has served over 5,000 enterprise clients worldwide and has regional offices in Latvia, Cyprus, Armenia, the Philippines, Dubai, and other locations.
At the opening ceremony, Laaffic invited dozens of local partners, industry clients, and media representatives to witness the moment. The opening of the Dubai office will significantly enhance Laaffic's localized service capabilities in the Middle East, providing local clients with faster technical support and operational response.
Deepening Presence in the Middle East, Strengthening Local Service Capabilities
Dubai, as the digital economy hub and commercial center of the Middle East, has a mature industrial ecosystem and a rapidly growing user base. In recent years, internet penetration in the Middle East has continued to rise, with strong demand for mobile payments and online entertainment consumption, bringing broad growth space for the Gaming and digital entertainment industries. The establishment of Laaffic's Dubai office aims to better serve clients in the local and surrounding markets, providing SMS, voice, and RCS communication solutions that better fit local needs.
The head of Laaffic's Dubai operations said: "The launch of the Dubai office is an important step in Laaffic's global strategic layout. We not only hope to provide local clients with more efficient and stable communication services, but also, through our localized team, deeply understand clients' business scenarios and provide solutions that truly 'understand the market'."
Localized Team with Global Resource Synergy
Leveraging the company's direct carrier network covering over 200 countries and regions, the Dubai team can provide local clients with a full range of communication products, including AI voice broadcasting, post-call SMS, RCS, and OTP verification services. Whether for user registration verification, marketing campaign notifications, dormant user reactivation, or high-value client follow-ups, Laaffic can provide stable and scalable communication support. At the same time, the Dubai team will work closely with the Singapore headquarters and other regional offices worldwide to ensure clients receive consistent, high-quality service across different markets.
At the event, multiple partners recognized Laaffic's layout in the Middle East. They believe that the stability and localization capabilities of communication services are directly related to business user conversion and operational efficiency, and Laaffic's local team will help clients respond to market changes more efficiently.
The opening of the Dubai office is another practice of Laaffic deepening regional markets and staying close to client needs. In the future, the company will continue to expand its global layout, join hands with more partners, and jointly promote the continuous upgrading of industry communication capabilities.
About Laaffic
Laaffic is headquartered in Singapore with over 20 years of communication marketing experience. The company focuses on providing communication solutions for the Gaming industry, including SMS, voice, cloud call center, and AI voice broadcasting, with monthly SMS volume reaching 2 billion and serving over 5,000 clients globally. With outstanding product strength and client practices, Laaffic has been awarded SiGMA's "Best Marketing Solutions Provider" for two consecutive years in 2024 and 2025.
The company has obtained multiple international certifications including ISO 27001 and ISO 27701, ensuring that its management systems in quality management, privacy protection, IT service management, and information security meet the highest global standards. To date, Laaffic has served over 5,000 enterprise clients worldwide and has regional offices in Latvia, Cyprus, Armenia, the Philippines, Dubai, and other locations.
