From June 10 to 11, local time in Florida, USA, the annual event of the American Gaming industry——SBC Summit Americas 2026 successfully concluded in Fort Lauderdale. This exhibition brought together operators, technology providers, and traffic channels from North America, Latin America, and around the world, focusing on regulatory trends and growth opportunities in the American market.
As a leading global SMS and voice service provider, Laaffic participated in the exhibition with dual business lines: SMS and Voice Communication Services and ADS Performance Marketing. Relying on direct-connect operator resources covering the globe and localized service experience for the American market, Laaffic engaged in in-depth exchanges with numerous North American and Latin American clients, laying a solid foundation for further expansion in the American market.
Focus on the Americas: A Diverse Market with Parallel Compliance and Growth
The North American market is mature but has high customer acquisition costs, with steady growth in Gaming revenue. Latin America is experiencing regulatory opening and the popularization of digital payments, with the Gaming market size continuing to expand. However, tax rates vary greatly between countries, and compliance pressure continues to increase. Addressing the diversity of the American market, Laaffic provides flexible communication and advertising combination solutions to help operators control costs while meeting the dual challenges of compliance and growth.
SMS & Voice: High-Reach Tools Covering the User Lifecycle
Laaffic's SMS and voice solutions have served 5000+ customers worldwide, with a monthly sending volume of 2 billion messages. In practical applications in the Americas and emerging markets, Laaffic helps customers complete Sender ID applications within 3 days, significantly faster than the industry average of 1-2 months, which is particularly suitable for the Latin American market that requires rapid launch. Its AI two-way SMS supports rich media interactions such as images, text, and video, with response rates reaching up to 20% and conversion rates up to 8%. One AI agent can handle multiple sessions simultaneously, equivalent to 10 manual customer service staff, achieving 7x24 hour online response and significantly reducing labor costs.
For dormant user re-engagement scenarios, the combination solution of AI voice broadcasting and hang-up SMS has shown, in some cases in the Philippines and Latin America, that the single-user recall cost is as low as $0.7, with a return on investment as high as 383%. From registration verification and transaction notifications to marketing activities and churn recall, Laaffic's communication services run through the entire user lifecycle, helping operators build stable and trustworthy communication bridges.
ADS: Pay-per-Performance, Solving Acquisition Challenges in the Americas
The American Gaming market is in a period of rapid expansion, with regulatory frameworks in many Latin American countries accelerating and compliance thresholds continuing to rise. At the same time, the risk control systems of mainstream advertising platforms (such as Meta, TikTok) have been fully upgraded, shifting from material review to a comprehensive evaluation of "asset clusters" centered on the business entity—business licenses, advertising accounts, pixels, domain names, IPs, and other information are interlinked, and an abnormality in a single link may trigger chain bans. The traditional "volume-stacking" delivery model is no longer sustainable, and advertisers urgently need more stable and controllable acquisition paths.
Laaffic ADS was born for this purpose. It is not a simple account trading, but a full-chain performance marketing system centered on conversion. From account opening and material adaptation to strategy optimization and real-time loss prevention, ADS provides end-to-end execution support, settled by CPA/CPI, where customers only pay for real conversions. At the same time, ADS relies on cross-platform compliant advertising account resources and programmatic DSP traffic pools to help advertisers achieve stable and scalable user growth even in a strict risk control environment.
Laaffic ADS, letting customer acquisition return to its essence——controllable, measurable, and replicable.
During the exhibition, the Laaffic booth attracted the attention and negotiations of many North American and Latin American operators and advertising agencies. The reaching of multiple cooperation intentions marks the market's recognition of Laaffic's dual business model.
Although SBC Summit Americas 2026 has concluded, Laaffic's pace of deepening its presence in the American market will not stop.
In the future, Laaffic will continue to iterate its SMS and voice communication capabilities and ADS performance marketing system, deepen synergy with local operators and advertising platforms in North America and Latin America, and strive to provide global partners with dual business solutions that are more tailored to regional markets and drive sustainable growth.
