From June 2 to 3, local time in the Philippines, the annual flagship event of the Asian Gaming industry——SiGMA Asia 2026 successfully concluded in Manila. This exhibition attracted industry decision-makers from over 150 countries worldwide, focusing together on Southeast Asia, the world's fastest-growing Gaming market.
As a leading global SMS and voice service provider, Laaffic made a major appearance with its dual business lines of SMS/Voice Communication Services and ADS Performance Marketing. With direct-connect operator resources covering the globe, the industry endorsement of winning the SiGMA “Best Marketing Solution Provider” award for two consecutive years, and a complete resident team deployed locally in the Philippines, Laaffic gained immense popularity and a large number of substantive cooperation intentions during the exhibition, further consolidating its leading position in the Southeast Asian market.
Focus on the Philippines: Real Challenges Under High-Growth Dividends
The Southeast Asian Gaming market has continued to heat up in recent years, and the Philippines is undoubtedly the core growth pole. However, behind the high-speed growth, industry pain points are equally prominent: frequent adjustments to regulatory policies, continuously rising user acquisition costs, declining retention rates due to product homogenization, and the traditional volume-buying model becoming unsustainable.
How to achieve efficient customer acquisition and deep retention within a compliance framework has become a core proposition that enterprises entering the Philippine and Southeast Asian markets must face directly. Addressing these pain points, Laaffic provides a complete set of solutions from compliant communication to performance advertising, helping enterprises build an independent and controllable user growth system.
SMS+Voice: Localized Communication Capabilities, Activating Existing User Value
In Southeast Asia, SMS and voice remain the most widely covered and trusted communication methods. Laaffic has been deeply involved in the Philippine market for many years and possesses the exclusive resource advantage of direct connection to the three major operators (Globe, Smart, DITO), ensuring high delivery rates and stability of information.
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Fast Sender ID Application: Unlike the industry standard which often requires a long wait of 1-2 months, Laaffic can help customers complete Sender ID registration within 3 days, significantly shortening the business launch cycle and seizing market opportunities.
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Two-way SMS: Supports rich media content such as images, text, GIFs, and videos, enabling real-time two-way dialogue between enterprises and users. According to Laaffic's internal statistics, the two-way SMS response rate can reach up to 20%, and the conversion rate can reach 8%, far higher than traditional one-way mass messaging.
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AI Two-way SMS: Deeply integrated with large language models, it can handle multiple concurrent sessions. One AI agent is equivalent to 10 human customer service representatives, ensuring that enterprises can maintain 7x24 hour online response during nights, holidays, and peak activity periods, significantly reducing labor costs.
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AI Voice Broadcasting + Hang-up SMS: This combined solution has shown amazing results in local Philippine cases——single user recall cost as low as $0.7, customer retention rate increased to 5%, and ROI as high as 383%.
ADS: Performance-Driven Global Advertising Services, Making Every Cent of Budget Produce Measurable Value
Laaffic ADS is a newly launched performance marketing system by Laaffic, with conversion results as the sole delivery standard. Advertisers do not need to pay high upfront fees——Laaffic settles with customers based on CPA/CPI, actively bearing the risks of traffic screening and optimization.
Customers only need to define the target market and expected costs, and Laaffic will mobilize cross-platform advertising accounts such as Facebook, TikTok, Google and DSP traffic pools to complete full-chain execution from account opening to real-time optimization. Unlike the common “account selling” model on the market, Laaffic ADS emphasizes “running with you”——a dedicated delivery strategy group provides localized creative materials and audience segmentation support. And by adopting pay-per-performance, customers do not have to pay for invalid exposure. Laaffic has also established a dynamic blacklist mechanism to automatically block low-quality traffic sources, further protecting budget security.
For Gaming enterprises pursuing scalable growth, ADS is not just a procurement method, but a predictable, scalable, and reusable growth engine.
Exhibition Results: High Popularity On-site, Dual Business Lines Recognized by the Market
During the exhibition, the Laaffic booth remained highly popular, and the on-site lucky draw (prizes including iPhone 17 and Labubu) further pushed the interactive atmosphere to its peak. During this period, the Laaffic team conducted in-depth exchanges with numerous operators and advertising agencies from the Philippines, Vietnam, Indonesia, and other countries. Many customers stated that Laaffic's “communication tools + performance advertising” dual business line model accurately hits the core needs of the Southeast Asian market for “both compliant reach and efficient customer acquisition,” making it a rare and reliable choice in the current complex environment.
Although SiGMA Asia 2026 has concluded, Laaffic's pace of deepening its presence in Southeast Asia will not stop. In the future, Laaffic will continue to iterate its SMS intelligent algorithms and ADS account service systems, deepen resource synergy with regional operators, payment channels, and traffic platforms, and strive to provide global partners with customized solutions that better fit local markets and drive sustainable growth.
About Laaffic
Headquartered in Singapore, Laaffic has over 20 years of experience in communication marketing. The company focuses on providing communication solutions such as SMS, voice, cloud call centers, and AI voice broadcasting for the Gaming industry. With a monthly SMS volume of 2 billion messages, it serves over 5,000 customers worldwide. With excellent product strength and customer practice, Laaffic won the SiGMA “Marketing Solution Provider of the Year” award for two consecutive years in 2024 and 2025.
At the same time, the company has passed four international certifications: ISO 9001, ISO 27701, ISO 20000, and ISO 27001, reaching the world's highest standards in quality management, privacy protection, IT services, and information security.
